Best Practices for Sellers

1. Take Clear, Accurate Photos

• Use natural or white lighting to show coral colors as they appear.
• Avoid filters that misrepresent the coral.
• Make sure frags are free of algae or signs of pests. How your corals are presented in photos reflect your brand as a whole, and the bids will reflect that.

2. Post Listings Regularly

• Frequent listings increase visibility and buyer trust.
• Consider a cadence—daily or weekly auctions—so buyers know when to expect new stock.

3. Diversify Your Catalog

• Offer a mix of high-end and affordable corals to attract different types of bidders.
• Group corals by type or theme (e.g., “Acropora Pack” or “Beginner’s Favorites”) to increase appeal.

4. Communicate Quickly

• Respond to buyer questions promptly.

• Keep communication polite and professional—positive experiences increase repeat purchases.

  
  

5. Build Your Reputation

• Consistency matters: ship promptly, provide tracking, and deliver healthy livestock.
• Strong reviews and repeat buyers will drive your long-term success.