Best Practices for Sellers

1. Take Clear, Accurate Photos

  • Show WYSIWYG (What-Your-See-Is-What-Your-Get) photos whenever possible.
  • Avoid over-editing to misrepresent the coral.
  • Make sure frags are free of algae or signs of pests. How your corals are presented in photos reflect your brand as a whole, and the bids will reflect that.

2. Post Listings Regularly

  • Frequent listings increase visibility and buyer trust.
  • Consider a cadence—daily or weekly auctions—so buyers know when to expect new stock.

3. Diversify Your Catalog

  • Offer a mix of high-end as well as affordable corals to attract different types of bidders.
  • Always be strategic with your catalog, and follow the 20/80 rule (20% high price point vs 80% mid to low price point corals)

4. Communicate Quickly

  • Respond to buyer questions promptly.

  • Keep communication polite and professional—positive experiences increase repeat purchases.


5. Build Your Reputation

  • Consistency matters: list consistently, keep quality consistent, provide consistently good customer service
  • Strong reviews and repeat buyers will drive your long-term success.
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